MWM020-Entrepreneurship

Module Provider: Leadership, Organisations and Behaviour
Number of credits: 20 [10 ECTS credits]
Level:7
Terms in which taught: Spring term module
Pre-requisites:
Non-modular pre-requisites:
Co-requisites:
Modules excluded:
Module version for: 2017/8

Module Convenor: Dr Maksim Belitski

Email: m.belitski@reading.ac.uk

Summary module description:
This module aims to develop entrepreneurial skills and provide you with a range of entrepreneurial ideas. We will learn to identify business opportunities and turn them into a business, finance entrepreneurship and lean start-up to ensure effective market entry and sustainable growth. This module will equip you with:

• Entrepreneurial skills including networking, team building, creativity and presentation skills
• Knowledge on accessing finance and other financial resources to make your ideas a reality
• Inspiration and confidence to use various approaches (effectual, causal and strategic) to start your own business and followed-up by advanced start-up simulation techniques
• Potential solutions for innovation and market entry, use of advanced technology and IT, business model canvas design.

Aims:

Assessable learning outcomes:

By the end of the module it is expected that programme members should be able to: • Evaluate critically the applicability of entrepreneurial logics to specific market contexts (effectual, strategic and causal logic to start the business and develop strategies) • Describe, analyse and evaluate the sources finance based on appreciating the differences between available funding schemes, instruments, support ecosystem of accelerator programs, and financing strategies; • Design and evaluate growth strategies in entrepreneurship. Understand how a business owner can create and grow a successful and a sustainable business building on practical experience of business owners; • Apply Ideation and Lean Start-up creativity techniques to create own business building on successful case studies on design thinking, lean start-ups and managing creativity; • Critically reflect on their business start-up techniques and strategic growth using business model canvas, design and lean thinking approaches • Demonstrate an understanding of the implications of their recommendations with other disciplines.


Additional outcomes:

The module is an opportunity for programme members to develop their entrepreneurial and creative skills and their ability to work individually and in groups to start a business. Programme members are encouraged to develop additional e-leadership and simulation skills by use of relevant web resources.


Outline content:

The key topics covered in this module are: • Entrepreneurial mind-set and Entrepreneurial opportunity • The Business Model Canvas: Creating moonshot ideas and ground rules for discovering problems and work in teams; Reflecting on your own entrepreneurial motivations; Evaluating opportunities: Think like a VC • Founder’s Dilemmas • Evaluating opportunities: Think like an Entrepreneur - effectual and strategic managerial thinking • Innovation and market entry as a strategic weapon and survival tool • Innovative sources of finance for entrepreneurs (crowd-funding, Angel and VC's, Invoice financing, leasing and asset finance, etc.) • Lean start-ups and design thinking: focus on validated learning • How to build an app/online business? • Digital leadership creating value through technology. Industry 4.0 • Field trip in London by bus and visiting two business incubators in London (including Google Campus in London), social networking event are part of the module.


Brief description of teaching and learning methods:
The module uses a blended-learning approach, incorporating self-study, face-to-face workshop(s), guest lectures and online tutor support. Key module content will be delivered in 5 one-day (7-hour) workshops. These workshops comprise a mixture of content delivery, discussion in class and break-out into group sessions.

Contact hours:
  Autumn Spring Summer
Practicals classes and workshops 35
Guided independent study 165
       
Total hours by term 200.00
       
Total hours for module 200.00

Summative Assessment Methods:
Method Percentage
Written assignment including essay 100

Other information on summative assessment:

In weeks 2 - 5 students are required to work in teams upon completion of the Vision card and Founders card to identify and validate business opportunities.  Teams will work on business projects. 


Formative assessment methods:
Team and individual work will provide opportunities to improve performance and start up business (e.g. through feedback provided, group work and brainstorming sessions) but does not contribute towards the overall module mark.

Penalties for late submission:

These are in accordance with the mode of study arrangements laid out in the Programme Specifications.

Penalties for late submission on this module are in accordance with the University policy. Please refer to page 5 of the Postgraduate Guide to Assessment for further information: http://www.reading.ac.uk/internal/exams/student/exa-guidePG.aspx

Length of examination:
N/A

Requirements for a pass:
Assignments: 50%

Reassessment arrangements:
These are in accordance with the arrangements for resubmission laid out in the Programme Specifications.

Additional Costs (specified where applicable):
1) Required text books:
2) Specialist equipment or materials:
3) Specialist clothing, footwear or headgear:
4) Printing and binding:
5) Computers and devices with a particular specification:
6) Travel, accommodation and subsistence:

Last updated: 31 March 2017

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