MWM006-Strategy

Module Provider: International Business and Strategy
Number of credits: 15 [7.5 ECTS credits]
Level:7
Terms in which taught: Autumn term module
Pre-requisites:
Non-modular pre-requisites:
Co-requisites:
Modules excluded:
Module version for: 2017/8

Module Convenor: Dr Irina Surdu

Email: i.surdu@henley.ac.uk

Summary module description:

Strategy can be defined as the art and science of planning and distributing resources for their most efficient and effective use. The premise of this module is that, irrespective of what role you may have, and what types of organisations you work in, managers need to understand more the science but particularly the art of strategising. At the heart of strategy are ideas related to the firm's (unique) resources and capabilities, organisational structures and culture that help the firm manage an increasingly competitive and dynamic business environment. Strategy can be thought of as a series of answers to questions such as; What explains the competitiveness of some firms? How do firms make decisions? Do we have the resources to compete with those firms? Can we attain them in the near future? The purpose of this module is to break these questions down and to explore strategy from both the perspective of the firm and that of the decision-maker. 


Aims:
The Strategy module is designed for practising managers to enable them to:
• develop an understanding of current thinking and approaches to strategy and the field of strategic management
• to think strategically; apply strategic thinking to analysis and sense making of competitive contexts
• demonstrate competence in identifying the relevant issues and developing managerial insight through judicious application of appropriate tools of strategic analysis and deal pragmatically with strategic options generation
• demonstrate knowledge, understanding and competence in advanced strategic analysis, strategic option formation and evaluation, and decision-making

Assessable learning outcomes:
On completion of the module, students should be able to:
• understand and apply the basic principles of the strategic thinking process
• demonstrate a high level of ability and skill in strategic analysis, synthesis and decision-making
• analyse and understand the organisation and its external competitive environment from a holistic systems perspective
• assess an organisation's internal value-creating activities and processes, contributing to competitive advantage and effectiveness
• identify and evaluate appropriate strategic options for an organisation, assessing their impact on competitive position and future performance
These outcomes will be achieved through acquiring high levels of knowledge and understanding, cognitive and intellectual skills. They will help students to develop and demonstrate personal and team competence and behaviours expected at senior executive level within an organisation.

Additional outcomes:
Students will also develop team working skills through completion of group work, as well as IT skills and presentations skills.

Outline content:
The module focuses on strategic analysis, strategic option evaluation, decision-making and strategy implementation, rather than on strategy tools and models.

Brief description of teaching and learning methods:
The module uses a blended-learning approach, incorporating self study, face-to-face workshop(s) and online tutor support. Key module content will be delivered in 5 one-day (7-hour) workshops. These workshops comprise a mixture of content delivery, discussion in class and break-out into group sessions.

Contact hours:
  Autumn Spring Summer
Project Supervision 2
Practicals classes and workshops 35
Guided independent study 113
       
Total hours by term 150.00
       
Total hours for module 150.00

Summative Assessment Methods:
Method Percentage
Written exam 70
Oral assessment and presentation 30

Other information on summative assessment:

Formative assessment methods:

Group Presentations are subjected to peer review and feedback


Penalties for late submission:

These are in accordance with the mode of study arrangements laid out in the Programme Specifications.
Penalties for late submission on this module are in accordance with the University policy. Please refer to page 5 of the Postgraduate Guide to Assessment for further information: http://www.reading.ac.uk/internal/exams/student/exa-guidePG.aspx

Length of examination:
3 hours

Requirements for a pass:
Assignments and Examinations: 50%

Reassessment arrangements:
These are in accordance with the arrangements for resubmission laid out in Programme Specifications.

Additional Costs (specified where applicable):
1) Required text books:
2) Specialist equipment or materials:
3) Specialist clothing, footwear or headgear:
4) Printing and binding:
5) Computers and devices with a particular specification:
6) Travel, accommodation and subsistence:

Last updated: 31 March 2017

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