Module Provider: International Business and Strategy
Number of credits: 15 [7.5 ECTS credits]
Terms in which taught: Autumn / Spring / Summer module
Non-modular pre-requisites:
Modules excluded:
Current from: 2018/9

Module Convenor: Prof Marc Day


Type of module:

Summary module description:


The Strategy module is designed for practising managers to enable them to: 

• develop an understanding of current thinking and approaches to strategy and the field of strategic management 

• to think strategically; apply strategic thinking to analysis and sense making of competitive contexts

• demonstrate competence in identifying the relevant issues and developing managerial insight through judicious application of appropriate tools of strategic analysis; to 'not lose sight of the forest for the trees' when dealing with everyday complex managerial problems 

• demonstrate knowledge, understanding and competence in advanced strategic analysis, strategic option formation and evaluation, and decision-making 

Assessable learning outcomes:

On completion of the module, programme members should be able to:

• define the main concepts, activities, drivers, players and trends in strategic management

• identify the key developments in the business environment and critically assess their potential impact on international firms

• understand the process and organisation of business and apply the appropriate models and frameworks for their management 

• compare and assess the different strategy and structure models of enterprises

• understand the role of SMEs, innovation, strategic alliances and collaborative networks

• identify the emerging trends and developments in business contexts

These outcomes will be achieved through acquiring high levels of knowledge and understanding, cognitive and intellectual skills. They will help programme members to develop and demonstrate personal and team competence and behaviours expected at senior executive level within an organisation.

Additional outcomes:
Students will also develop team-working skills through completion of group work, as well as IT skills and presentations skills.

Outline content:

The module looks into the variety of issues and challenges faced by the managers of firms, considering both country-level issues and firm-specific characteristics, focusing on conceptual frameworks related to choosing the optimal strategy. The aim is for programme members to develop an ability to understand the complexity of stakeholders and markets, and the capacity to successfully manage issues related to strategy. Therefore two parallel lines of thinking will be developed. First, the course material will help you to understand internal business capabilities, the role of political and economic systems, the importance of the competitive environment, and the relevance of other stakeholders. Second, the course presents conceptual frameworks that make sense of the nature and extent of strategy as a multi-dimensional construct. We address the five strategic perspectives of strategy as a pattern, plan, perspective, ploy, and position. We consider what managers of firms do in order to leverage their company-specific advantages in across different environments. The module also sheds light on the most recent developments in strategy.

Global context:

See above.

Brief description of teaching and learning methods:

The module uses a blended-learning approach, incorporating self-study, face-to-face workshop(s), group work and online tutor support. Key module content will be delivered in one-day (7-hour) workshops. These workshops comprise a mixture of content delivery, discussion in class and break-out into group sessions. Check the programme specifications for contact hours as these vary across the programmes.

Contact hours:
  Autumn Spring Summer
Practicals classes and workshops 14
Guided independent study 136
Total hours by term 150.00
Total hours for module 150.00

Summative Assessment Methods:
Method Percentage
Written assignment including essay 100

Summative assessment- Examinations:


Summative assessment- Coursework and in-class tests:

5000 word assignment, various start and end points dependent on start date for module (different by MBA cohort).

Formative assessment methods:


Penalties for late submission:

These are in accordance with the mode of study arrangements laid out in the Programme Specifications.

Penalties for late submission on this module are in accordance with the University policy. 

Assessment requirements for a pass:
Assignments and examinations: 50%

Reassessment arrangements:

Reassessment by 100% assignment (capped at 50%); deadline to be advised by the Examinations Manager following the relevant Programme Examiners’ Meeting.

Additional Costs (specified where applicable):

Last updated: 14 November 2018


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