MMM116-Marketing Business Project

Module Provider: Marketing and Reputation
Number of credits: 30 [15 ECTS credits]
Level:7
Terms in which taught: Autumn / Spring / Summer module
Pre-requisites: MMM059 Market Research
Non-modular pre-requisites:
Co-requisites:
Modules excluded:
Current from: 2019/0

Module Convenor: Prof Nada Kakabadse

Email: n.kakabadse@henley.ac.uk

Type of module:

Summary module description:

An applied piece of research, undertaken by students individually, leading to a report and recommendations pertaining to a company in relation to a contemporary issue in the Marketing discipline. The selected topic must be aligned to the MSc Marketing pathway you are enrolled in (i.e. International, Digital or Consumer). 


Aims:

To provide students with an opportunity to define and execute an independent piece of research in Marketing. 


Assessable learning outcomes:

By the end of the module it is expected that the student will be able to: 




  1. Identify and summarise the key issues of a topic. 

  2. Design, explain and justify the research approach adopted.? 

  3. Identify, summarise and critically appraise relevant academic literature.? 

  4. Identify, analyse, and evaluate data.? 

  5. State, explain and justify given conclusions. 

  6. Organise and present information clearly, succinctly and in the required format. 


Additional outcomes:

Lectures will be used to provide initial guidance. Students will also be allocated a supervisor. The supervisor will provide approximately three hours contact for consultation as necessary. Learning will largely be student-centred and the responsibility of the student.? 


Outline content:


  • Autumn and spring term lectures and summer workshops will introduce students to the requirements of the project and outline key focus areas.? 

  • Research methods training will also be provided to help focus the study and provide guidance in terms of possible approaches and techniques. 

  • Students will be allocated a supervisor and will benefit from a number of face-to-face meetings. 

  • Topics covered include:

  • Proposal Guidelines

  • Project Structure

  • Relationship with Supervisor

  • NVivo


Brief description of teaching and learning methods:

Lectures will be used to provide initial guidance. Students will also be allocated a supervisor. The supervisor will provide approximately three hours contact for consultation as necessary. Learning will largely be student-centred and the responsibility of the student.? 


Contact hours:
  Autumn Spring Summer
Lectures 5 11 4
Project Supervision 1 2
Fieldwork 40
Guided independent study:      
    Wider reading (directed) 16 50 30
    Completion of formative assessment tasks 6
    Carry-out research project 50 25
    Dissertation writing 16 44
       
Total hours by term 21 134 145
       
Total hours for module 300

Summative Assessment Methods:
Method Percentage
Written assignment including essay 20
Project output other than dissertation 80

Summative assessment- Examinations:

Summative assessment- Coursework and in-class tests:

One 2,000 words (-+10% is not allowed) proposal (due in week 26) 



One 10,000 words (-+10% is allowed) project (due in week 52). 



The proposal has a 20% weighting in the overall assessment. The final project has a 80% weighting in the overall assessment. 


Formative assessment methods:

Project Form.


Penalties for late submission:

Penalties for late submission on this module are in accordance with the University policy. Please refer to page 5 of the Postgraduate Guide to Assessment for further information: http://www.reading.ac.uk/internal/exams/student/exa-guidePG.aspx 


Assessment requirements for a pass:

A weighted average mark of all coursework components of 50%. 

 

Note that it is a requirement of the award of the MSc Marketing that students pass this module. 


Reassessment arrangements:

By resubmission of the project (with the project now carrying 100% weight). Students only have the right to be reassessed once. 


Additional Costs (specified where applicable):

Printing and binding: Students are required to submit one bound copy of their project.?


Last updated: 24 September 2019

THE INFORMATION CONTAINED IN THIS MODULE DESCRIPTION DOES NOT FORM ANY PART OF A STUDENT'S CONTRACT.

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