MMM114-Marketing Business Project

Module Provider: Marketing and Reputation
Number of credits: 40 [20 ECTS credits]
Terms in which taught: Autumn / Spring / Summer module
Non-modular pre-requisites:
Modules excluded:
Current from: 2018/9

Module Convenor: Dr Cristiana Lages


Type of module:

Summary module description:

An applied piece of research, undertaken by students individually, leading to a report and recommendations pertaining to a company in relation to a contemporary issue in the Marketing discipline. The selected topic must be aligned to the MSc Marketing pathway you are enrolled in.


To provide students with an opportunity to define and execute an independent piece of research in Marketing.

Assessable learning outcomes:

By the end of the module it is expected that the student will be able to:

1. Identify and summarise the key issues of a topic

2. Design, explain and justify the research approach adopted 

3. Identify, summarise and critically appraise relevant academic literature 

4. Identify, analyse, and evaluate data 

5. State, explain and justify given conclusions

6. Organise and present information clearly, succinctly and in the required format

Additional outcomes:

The self-directed nature of study for this module should develop student’s ability to research, problem-solve and learn independently. Students will enhance their skills with respect to time management and effective use of resources. 

Outline content:

- Autumn and Spring term lectures will introduce students to the requirements of the project and outline key focus areas. 

- Research methods training will also be provided, to help focus the study and provide guidance in terms of possible approaches and techniques.


- Students will be allocated a supervisor and will benefit from a number of face-to-face meetings.


Brief description of teaching and learning methods:

Lectures will be used to provide initial guidance. Students will also be allocated a supervisor. The supervisor will provide approximately three hours contact for consultation as necessary. Learning will largely be student-centred and the responsibility of the student. 

Contact hours:
  Autumn Spring Summer
Lectures 5 12 2
Project Supervision 1 2
Fieldwork 20
Guided independent study 116 121 121
Total hours by term 121.00 134.00 145.00
Total hours for module 400.00

Summative Assessment Methods:
Method Percentage
Written assignment including essay 20
Project output other than dissertation 80

Summative assessment- Examinations:

Summative assessment- Coursework and in-class tests:

One 2,000 words (-+10% is not allowed) proposal (due in week 24)

One 12,000 words (-+10% is allowed) project (due in week 50).

The proposal has a 20% weighting in the overall assessment. The final project has a 80% weighting in the overall assessment.

Formative assessment methods:

Penalties for late submission:
Penalties for late submission on this module are in accordance with the University policy. Please refer to page 5 of the Postgraduate Guide to Assessment for further information:

Assessment requirements for a pass:

A weighted average mark of all coursework components of 50%.

Note that it is a requirement of the award of the MSc Marketing that students pass this module.

Reassessment arrangements:

By resubmission of the project (with the project now carrying 100% weight). Students only have the right to be reassessed once.

Additional Costs (specified where applicable):

Printing and binding: Students are required to submit two bound copies of their dissertation. 

Last updated: 25 June 2018


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