MMM114-Marketing Business Project

Module Provider: Henley Business School
Number of credits: 40 [20 ECTS credits]
Terms in which taught: Autumn / Spring / Summer module
Non-modular pre-requisites:
Modules excluded:
Module version for: 2017/8

Module Convenor: Dr Cristiana Lages


Summary module description:
An applied piece of research, undertaken by students individually, leading to a report and recommendations pertaining to a contemporary issue in the Marketing discipline. The selected topic must be aligned to the MSc in Marketing pathway being studied by the student.

To provide students with an opportunity to define and execute an independent piece of research in Marketing on an approved topic of their choice.

Assessable learning outcomes:

By the end of the module it is expected that the student will be able to:

1. Identify and summarise the key issues of a topic

2. Design, explain and justify the research approach adopted 

3. Identify, summarise and critically appraise relevant academic literature (where appropriate) 

4. Identify, analyse, and evaluate data 

5. State, explain and justify given conclusions

6. Organise and present information clearly, succinctly and in the required format

Additional outcomes:

The self-directed nature of study for this module should develop student’s ability to research, problem-solve and learn independently. Students will enhance their skills with respect to time management and effective use of resources. 

Outline content:

- Autumn and Spring term lectures and workshop will introduce students to the requirements of the project and outline key focus areas. 

- Students will be allocated a supervisor and will benefit from a number of face-to-face meetings.

- There will be a day’s workshop exploring contemporary issues in Marketing from both theoretical and practice perspectives, delivered by HBS faculty and external expert practitioners. This event will provide stimulus for topic selection and also inform students of key contemporary issues impacting on the Marketing discipline.

- Research methods training will also be provided, to help focus the study and provide guidance in terms of possible approaches and techniques.

Brief description of teaching and learning methods:

Lectures will be used to provide initial guidance. Students will also be allocated a tutor to act as supervisor. The supervisor will provide a minimum of three hours contact for consultation as necessary. Learning will largely be student-centred and the responsibility of the student. 

Contact hours:
  Autumn Spring Summer
Lectures 5 7 2
Project Supervision 1 2
Fieldwork 10
Guided independent study 116 126 131
Total hours by term 121.00 134.00 145.00
Total hours for module 400.00

Summative Assessment Methods:
Method Percentage
Written assignment including essay 20
Project output other than dissertation 80

Other information on summative assessment:

One 2,000 (10% excess is not allowed) words proposal.


One 12,000 - 14,000 (10% excess is not allowed) words project on an approved topic related to the programme.

Relative percentage of coursework

The proposal has a 20% weighting in the overall assessment. The project has a 80% weighting in the overall assessment.

Formative assessment methods:

Penalties for late submission:
Penalties for late submission on this module are in accordance with the University policy. Please refer to page 5 of the Postgraduate Guide to Assessment for further information:

Length of examination:

Requirements for a pass:

A mark of 50%.


Note that it is a requirement of the award of MSc in Marketing that students pass this module.

Reassessment arrangements:
By resubmission of the project (with the project now carrying 100% weight). Students only have the right to be reassessed once.

Last updated: 15 May 2017

Letter 'IPO.MODCAT1STKT' - Generation started at 15/May/2017 12:38:04.25.

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