MMM110-Entrepreneurial Management for Creative Artists

Module Provider: Henley Business School
Number of credits: 20 [10 ECTS credits]
Terms in which taught: Autumn term module
Non-modular pre-requisites:
Modules excluded:
Module version for: 2016/7

Module Convenor: Dr Norbert Morawetz


Summary module description:
This is a dynamic module introducing students to key aspects of starting a creative enterprise.

This module introduces students to a range of entrepreneurial management concepts applied to the specific context of creative industries. It provides an overview of key economics shaping creative industries, as well as the entrepreneurial process from idea creation through to the start-up phase. Using a range of case studies, the module discusses managerial challenges that arise from the tension of balancing limited resources, creative ambition and strongly talent-driven business models.

Assessable learning outcomes:
To describe, discuss and appraise…

A good knowledge of key issues in entrepreneurship literature such as the theory and practice of entrepreneurial opportunities an entrepreneurial judgment.

Additional outcomes:
Students will learn to work independently under pressure of time, and to organise diverse empirical material.

Outline content:
1) Entrepreneurship – where business gets creative
2) Creative industries economics
3) The entrepreneurial process: lifestyle & growth businesses
4) Business model generation
5) “Business Model You” – Traits of the Creative Entrepreneur
6) Price, Cost & Value of creative products
7) Entrepreneurial Management in the film industry
8) Entrepreneurial Management in the music industry
9) The Tech start-up & Digital Entrepreneurship
10) Public funding landscape
11) Crowdfunding the creative project
12) Lean startup lessons for creative artists
13) Managing the entrepreneurial team
14) The role of contracts

Brief description of teaching and learning methods:
This module uses a combination of academic study and experiential learning. Teamwork is central to many of the module’s activities. Sessions are comprised of lectures and individual and team activities.

Contact hours:
  Autumn Spring Summer
Lectures 20
Tutorials 5
Guided independent study 175
Total hours by term 200.00
Total hours for module 200.00

Summative Assessment Methods:
Method Percentage
Written assignment including essay 70
Oral assessment and presentation 30

Other information on summative assessment:
Students will be assessed on the basis of two elements:

1) A group presentation and discussion of a report (30%)

2) A Final Assignment, which will be to prepare either a business plan or an essay. (70%)

Formative assessment methods:

Penalties for late submission:
Penalties for late submission on this module are in accordance with the University policy. Please refer to page 5 of the Postgraduate Guide to Assessment for further information:

Length of examination:

Requirements for a pass:
A weighted average mark of 50%.

Reassessment arrangements:
Resubmission of coursework in September.

Additional Costs (specified where applicable):
1) Required text books:
2) Specialist equipment or materials:
3) Specialist clothing, footwear or headgear:
4) Printing and binding:
5) Computers and devices with a particular specification:
6) Travel, accommodation and subsistence:

Last updated: 21 December 2016

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