MMM096-Culture and Competition

Module Provider: International Business and Strategy
Number of credits: 20 [10 ECTS credits]
Terms in which taught: Autumn term module
Non-modular pre-requisites:
Modules excluded:
Module version for: 2016/7

Module Convenor: Dr Denise Tsang


Summary module description:
Despite its profound effect on competition, business culture continues to be an elusive concept for managers. This module focuses upon the impact of business culture on competition. It comprises an inter-disciplinary approach with perspectives from strategic management, human resource management, general social sciences and the humanities. It aims to introduce the business culture concepts at both macro and micro levels and gives students some first hand experience in understanding the values of nations, industries and firms. After introducing students with frameworks that can be used to identify business values, it will explain the patterns of competition in relation to elements of business culture.

To enable students to understand the main theoretical frameworks in relation to business culture and to ensure they can critically compare the differences across national firms attempting to develop global competiveness.

Assessable learning outcomes:
By the end of the Module students should be able to:
• Describe the principal variations in business culture;
• Develop a cognitive framework to appreciate the impact of business culture on business strategy and competition;
• Develop cognitive skills to operate in different cultural environments;
• Identify and explain the principal relationships between different competitive advantages and different cultural systems;
• Appraise and develop practical solutions concerning challenges arising from different business cultures;
• Locate and assemble information on the subject through their own work;
• Appraise critically the principal interpretations of the development of international management;
• Organise their material and articulate their arguments effectively in writing, both under timed conditions and in assessed essays.

Additional outcomes:
• Students will have to work independently and in groups for assessed work, leading to the development of time-management and team working skills.
• Students will use relevant web resources and communication techniques, including blackboard and forum.

Outline content:
Lectures will introduce an intellectual framework that allows description and understanding of culture and competition in leading developed and emerging economies. The module will then introduce real-world case studies that highlight contextual variations of cultures and their impacts on the intensity of competition among firms. Topics may include:

• The Culture and Values of Competition
• Business Culture and International Expansion
• Research and competition among US technology clusters
• Oil and gas on the Russian shelf
• Can Bollywood go global
• National heritage and the French luxury goods
• Creativity and the intellectual property business
• New world wine as new competitors
• Guanxi and the growth of Chinese software firms
• Start small and go slow in the Thai agribusiness
• Islamic culture and microfinance in Indonesia

Brief description of teaching and learning methods:
The learning will be based on 2-hour session per week over ten weeks in lecture/seminar format. Individual/group presentations in relation to selected aspects of business culture will take place during these times together with question and answer sessions. Students are expected to read key references and to do a significant amount of independent research.

Contact hours:
  Autumn Spring Summer
Lectures 12
Seminars 10
Practicals classes and workshops 3
Guided independent study 175
Total hours by term 200.00
Total hours for module 200.00

Summative Assessment Methods:
Method Percentage
Written assignment including essay 50
Oral assessment and presentation 30
Class test administered by School 20

Other information on summative assessment:
Time constrained case study test in late November
One written assignment, to be completed towards the beginning of Spring term
A presentation assignment to be submitted during class

Relative percentage of coursework: 100%

Formative assessment methods:

Penalties for late submission:

Penalties for late submission on this module are in accordance with the University policy. Please refer to page 5 of the Postgraduate Guide to Assessment for further information:
Penalties for late submission on this module are in accordance with the University policy. Please refer to page 5 of the Postgraduate Guide to Assessment for further information:

Length of examination:

Requirements for a pass:
The pass mark is 50%+.
The merit mark is 60%+.
The distinction mark is 70%+.

Reassessment arrangements:
Reassessment is an individual essay of 4000 words. The mark is capped at 50.

Additional Costs (specified where applicable):
1) Required text books:
2) Specialist equipment or materials:
3) Specialist clothing, footwear or headgear:
4) Printing and binding:
5) Computers and devices with a particular specification:
6) Travel, accommodation and subsistence:

Last updated: 21 December 2016

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