MMM095-Multinational Enterprise Strategy and Performance

Module Provider: International Business and Strategy
Number of credits: 20 [10 ECTS credits]
Terms in which taught: Spring term module
Pre-requisites: MMM001 International Strategic Management
Non-modular pre-requisites:
Modules excluded:
Module version for: 2016/7

Module Convenor: Dr Quyen Nguyen


Summary module description:
This module is designed to provide students with an understanding of international business strategy and the implications of such strategy on the financial performance of the multinational enterprise (MNE).

This module is designed to examine international business strategy and financial performance of the MNE.
Specifically, this module helps students understand the following issues:
(i)what does globalization and regionalization mean for today’s managers?
(ii)How can you best extend your knowledge of how multinational enterprises function?
(iii)How can you turn the messages from the academic literature into effective business strategies within an MNE?
(iv)How can you measure the financial performance of the MNE?

Assessable learning outcomes:
On completion of this module, students should be able to:
• Understand the nature of economic globalization and regionalization and the prominent role of MNEs.
• Analyse the interaction between the internal (firm factors) of the MNEs and relevant external country environment factors, such as the political and social milieu.
• Understand seven central themes for successful international business strategies and unifies them into a clear framework that can be applied to real world businesses worldwide.
• Analyse the strategic issues facing MNEs in a logical and disciplined manner.

Additional outcomes:
Students will learn to work collaboratively with other team members and also independently under pressure of restricted time frames and make their own decisions on the organisation of their work. In addition, in-class, team work and independent learning activities will help students to develop transferable skills (commercial awareness, critical thinking, analytical analysis, integration skills and communication skills), which are important for their future employment and professional development.

Outline content:
1. Conceptual foundation of international business strategy: seven concepts and one unifying framework
2. Implications of international business strategy for MNE performance; Review of financial analysis; Practical applications
3. Workshop on seven concepts and one unifying framework
4. The critical role of firm-specific advantages (FSAs)
5. The nature of home country specific advantages and the problem with host country specific advantages (home and host CSAs)
6. Combining firm-specific advantages and location-specific advantages
7. Workshop on MNE subsidiary roles
8. Introduction to international financial management in the MNE
9. Dynamics of entry mode strategies: foreign distributors, strategic alliance, mergers and acquisitions
10. Workshop on mergers and acquisitions

Brief description of teaching and learning methods:
Detailed guidance on the main topics of the syllabus and key references are provided in 10x2 hour sessions of lectures. Students are required to do a significant amount of reading of the textbook, journal articles, chapters of books, statistical sources and websites of national and international organisations.

Contact hours:
  Autumn Spring Summer
Lectures 20
Tutorials 3
Guided independent study 177
Total hours by term 200.00
Total hours for module 200.00

Summative Assessment Methods:
Method Percentage
Written assignment including essay 100

Other information on summative assessment:
A team assignment is a piece of collective team work, worth a weight of 50% of the overall assessment, submitted on a specified date.
An individual assignment is a piece of individual work, worth a weight of 50% of the overall assessment, submitted on a specified date.

Relative percentage of coursework
Course work has a 100% weight in the overall assessment.

Formative assessment methods:

Penalties for late submission:
Penalties for late submission on this module are in accordance with the University policy. Please refer to page 5 of the Postgraduate Guide to Assessment for further information:

Length of examination:

Requirements for a pass:
A weighted average mark of coursework of 50%.

Reassessment arrangements:
Reassessment is an individual essay. The mark is capped at 50.

Additional Costs (specified where applicable):
1) Required text books:
2) Specialist equipment or materials:
3) Specialist clothing, footwear or headgear:
4) Printing and binding:
5) Computers and devices with a particular specification:
6) Travel, accommodation and subsistence:

Last updated: 21 December 2016

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