MMM087-Management in Creative and Cultural Organisations

Module Provider: International Business and Strategy
Number of credits: 20 [10 ECTS credits]
Level:7
Terms in which taught: Spring term module
Pre-requisites:
Non-modular pre-requisites:
Co-requisites:
Modules excluded:
Module version for: 2017/8

Module Convenor: Prof Peter Miskell

Email: p.m.miskell@henley.ac.uk

Summary module description:
This module examines organisations that are engaged in creative or cultural activities. It explores the management challenges they face, and their strategies for addressing them.
This module is co-taught with Dr Evelyn Fenton.

Aims:
The aims are twofold. First, to provide students with a clear understanding of the challenges facing organisations that are responsible for producing and marketing cultural products and services, and how these influence the way such industries operate. Second, to explore how organisations from various sectors seek to promote (and control) creativity in order to enhance their innovation and efficiency.

Assessable learning outcomes:
By the end of the module it is expected that students will have demonstrated that they are able to:
• Identify key challenges for organizations involved in the production or distribution of cultural products and services, and appreciate how such challenges have evolved over time.
• Critically analyse the various ways in which organizations have responded to these challenges in different commercial and cultural contexts.
• Assess the importance of creativity as a means of enhancing organizational effectiveness.
• Evaluate the degree to which organizations have been able to both foster and control creative activity.

Additional outcomes:

Outline content:

The module begins with an introductory class setting out key concepts and frameworks for understanding the issues facing organisations in the creative and cultural sectors. Subsequent topics focus on key themes affecting organisations in these sectors, such as: governance, finance and industry structures; technological change; intellectual property rights (legal and ethical perspectives); organisational systems and structures; team composition and dynamics; creative clusters. The module will conclude with a class examining the wider lessons that can be learned from understanding how organisations in these sectors operate. There will also be space for at least one guest lecture. 


Brief description of teaching and learning methods:

The module will be taught through a combination of lectures and seminars. The lectures, will be larger classes in which the core content is presented, though it is intended that these will be interactive sessions involving plenty of opportunity for class discussion. There will be at least one guest lecture from a practicing manager from a relevant organisation. The seminars will be small group sessions in which specific topics or cases are discussed in greater depth, or in which students will be able to receive specific support and guidance (feed-forward) relevant to their coursework assignments.


Contact hours:
  Autumn Spring Summer
Lectures 20
Seminars 4
Project Supervision 1
Guided independent study 175
       
Total hours by term 200.00
       
Total hours for module 200.00

Summative Assessment Methods:
Method Percentage
Written assignment including essay 40
Report 60

Other information on summative assessment:

Upper limit of word count: A word count of 10% excess is allowed for both written assignments. Written work beyond the 10% excess will be discounted in the grading of the assignment.


Formative assessment methods:

Penalties for late submission:
Penalties for late submission on this module are in accordance with the University policy. Please refer to page 5 of the Postgraduate Guide to Assessment for further information: http://www.reading.ac.uk/internal/exams/student/exa-guidePG.aspx

Length of examination:

Requirements for a pass:
A weighted average of 50% or more

Reassessment arrangements:

Re-submission of coursework assignment. Students are required to re-submit whichever coursework assignment has caused them to fail the module at first attempt. In cases where both assignments receive a failing mark, students are required to re-submit the assignment with the highest overall weighting, i.e. the report.


Additional Costs (specified where applicable):

Last updated: 31 March 2017

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