MMM086-Evolution of Enterprise and Society

Module Provider: Leadership, Organisations and Behaviour
Number of credits: 20 [10 ECTS credits]
Level:7
Terms in which taught: Spring term module
Pre-requisites:
Non-modular pre-requisites:
Co-requisites:
Modules excluded:
Module version for: 2016/7

Module Convenor: Dr Anna Spadavecchia

Email: a.spadavecchia@henley.ac.uk

Summary module description:
This is an optional module providing students with an overview of the interaction between corporations and their environment in an evolutionary perspective. It will enable students to reflect critically on some key topics in Management and gain a long-term view of those selected topics.

The main themes are: a) the evolution of enterprises, with particular attention to entrepreneurship, patterns of business organisation, marketing, innovation and finance b) the relationship between corporations and the institutional, economic and social environment.

These themes are analysed through the relevant business and economic theories and conceptual frameworks, as well as case studies. Students are encouraged to engage actively and critically with the theoretical and empirical contents of the module through interactive lectures and small-group tutorials. Moreover, students are expected to demonstrate an ability to integrate theories and business practice in their coursework and exam papers.

Aims:
The module wants to enable students to take a critical and long-term perspective in the analysis of contemporary business practices and to place these in their wider economic, institutional and social context.

Assessable learning outcomes:
By the end of the module students will be able to demonstrate a critical understanding of:
- Various patterns of entrepreneurship, business organisation and their evolution;
- The interaction between domestic and international economic environment and business organisation, internal and external to the individual firm;
- The importance of consumers and society in shaping business strategies in various areas such as technology and innovation and marketing.
- The importance of the development of financial systems.

Additional outcomes:
The module also aims to encourage the development of oral communication skills and the students’ effectiveness in group situations. Structured activities are designed to develop analytical skills, abilities to construct original arguments and independent learning. Students are encouraged to develop additional IT skills through the use of relevant web resources and communication techniques, including Blackboard.

Outline content:
The module addressed selected issues central to the contemporary business world and addresses them in an evolutionary perspective. Two lectures will be devoted to each major topic.

1) Entrepreneurship

These sessions will discuss the major approaches to the study of entrepreneurship, such as management, economic, psychological and socio-behavioural. Contemporary and historical cases of entrepreneurship will be discussed and compared, paying particular attention to their economic and institutional contexts.

2) Models of business organisations, from the multidivisional corporation to business networks.

The two lectures devoted to this topic will begin by comparing some cases of contemporary large multidivisional corporations and examples of business networks and clusters. It will then explore a) the theoretical and empirical rationale underpinning each pattern of business organisation; b) their historical antecedents and the historical economic / institutional / social conditions that contributed to their evolution.

3) The financing of the firm

These lectures examine the sources of finance available to firms, from the traditional ones - self-financing, trade credit, etc – to bank-intermediated debt finance and equity markets. The lectures focus on the varying importance and the impact of these types of business finance in different economic, institutional and historical contexts. The discussion includes country examples and business cases.2) Firm, technology and innovation

These two lectures focus on the organisation and dynamics of innovative enterprises. The lectures compare contemporary and historical business cases, placing them in their national / regional systems of innovation, in their historical-economic context and in their rich theoretical context.

4) Firm, technology and innovation

These two lectures focus on the organisation and dynamics of innovative enterprises. The lectures compare contemporary and historical business cases, placing them in their national / regional systems of innovation, in their historical-economic context and in their rich theoretical context.

5) Marketing

These two lectures compare contemporary and historical cases of marketing strategies. The lectures examine the importance of marketing for business competitiveness. The evolution of firms’ marketing activities is discussed within the context of social dynamics and economic conditions.

Brief description of teaching and learning methods:
The module includes lectures and small group tutorials. The main topics of the syllabus are covered in the lectures. Students are encouraged to familiarise themselves with key readings and contribute to the lectures, sharing their ideas and relevant internship/work experience. Tutorials consist of small-group discussions and presentations. Topics for presentations and discussions are set in advance by the module convenor and are researched, discussed and presented by students in groups. Seminars offer an opportunity to provide students with formative feedback on their presentations and understanding of the topics.

Contact hours:
  Autumn Spring Summer
Lectures 20
Tutorials 2
Guided independent study 178
       
Total hours by term 200.00
       
Total hours for module 200.00

Summative Assessment Methods:
Method Percentage
Written exam 70
Written assignment including essay 30

Other information on summative assessment:
Coursework has a 30% weight in the overall assessment of the module.

Formative assessment methods:

Penalties for late submission:

Penalties for late submission on this module are in accordance with the University policy. Please refer to page 5 of the Postgraduate Guide to Assessment for further information: http://www.reading.ac.uk/internal/exams/student/exa-guidePG.aspx
Penalties for late submission on this module are in accordance with the University policy. Please refer to page 5 of the Postgraduate Guide to Assessment for further information: http://www.reading.ac.uk/internal/exams/student/exa-guidePG.aspx

Length of examination:
One 2-hour unseen written paper.

Requirements for a pass:
The pass mark is 50%+.
The merit mark is 60%+.
The distinction mark is 70%+.

Reassessment arrangements:
By examination only, in August/September. Coursework is not considered in the reassessment.

Additional Costs (specified where applicable):
1) Required text books:
2) Specialist equipment or materials:
3) Specialist clothing, footwear or headgear:
4) Printing and binding:
5) Computers and devices with a particular specification:
6) Travel, accommodation and subsistence:

Last updated: 21 December 2016

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