MM397-Management in Media Industries

Module Provider: International Business and Strategy
Number of credits: 20 [10 ECTS credits]
Terms in which taught: Autumn term module
Non-modular pre-requisites:
Modules excluded:
Module version for: 2016/7

Module Convenor: Prof Peter Miskell


Summary module description:
This module is co-taught with Marrisa Joseph from the department of Leadership and Organisational Behaviour.

This module engages in a detailed analysis of the media industry. Fundamental economic questions are considered, along with the strategic choices facing media organisations. Students are introduced to the key challenges facing firms within the industry, and are invited to consider the role of media organisations in shaping contemporary society.

The module aims to provide students with an enhanced understanding of:
•What the media industry looks like, and why.
•The commercial challenges facing media organisations, and how these are addressed.
•The wider public impact of media organisations, and debates about media and society.

Assessable learning outcomes:
By the end of the module it is expected that students will have demonstrated that they are able to:
•Recognise the fundamental economic drivers that shape the industry.
•Understand how the industry is structured and explain the characteristics of leading firms.
•Analyse the processes by which media content is produced, distributed and consumed.
•Assess various challenges faced by media organisations and appraise how effectively these are addressed.
•Critically evaluate the social role of media organisations in shaping public perceptions, and the implications of this for firms themselves and for wider society.

Additional outcomes:

Outline content:
Classes 1-3 provide a broad overview of media industries. The media landscape is mapped out, the fundamental economics of the industries explained, and different forms of business organisation (and business strategy) are introduced. Remaining classes focus on key issues / themes that relate to the management of media businesses. These include: the production and distribution of media content; the role of media brands; regulation of media organisations; and the emergence of multinational media enterprises. The final class provides an opportunity for students to reflect on the broader social and political impact of media businesses.

Brief description of teaching and learning methods:
The module will be taught through a combination of lectures and seminars. The lectures, will be larger classes in which the core content is presented, though it is intended that these will be interactive sessions involving plenty of opportunity for class discussion. There will normally be at least one guest lecture from a practising manager from a relevant organisation. The seminars will be small group sessions in which specific topics or cases are discussed in greater depth, and in which students will be able to present (and receive feedback on) their own work.

Contact hours:
  Autumn Spring Summer
Lectures 20 2
Seminars 4
Project Supervision 1
Guided independent study 173
Total hours by term 198.00 2.00
Total hours for module 200.00

Summative Assessment Methods:
Method Percentage
Written exam 50
Written assignment including essay 40
Oral assessment and presentation 10

Other information on summative assessment:
Written assignment (40%) consists of a case-based written assignment (individual).
Oral presentation (10%) is completed in groups.

Formative assessment methods:

Penalties for late submission:
The Module Convenor will apply the following penalties for work submitted late, in accordance with the University policy.

  • where the piece of work is submitted up to one calendar week after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for the piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of five working days;
  • where the piece of work is submitted more than five working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

  • The University policy statement on penalties for late submission can be found at:
    You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

    Length of examination:

    Requirements for a pass:
    A weighted average of 40% or more.

    Reassessment arrangements:
    Re-sit examination in late August or early September.

    Additional Costs (specified where applicable):
    1) Required text books:
    2) Specialist equipment or materials:
    3) Specialist clothing, footwear or headgear:
    4) Printing and binding:
    5) Computers and devices with a particular specification:
    6) Travel, accommodation and subsistence:

    Last updated: 21 December 2016

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