MM302-Entrepreneurial Project

Module Provider: Leadership, Organisations and Behaviour
Number of credits: 20 [10 ECTS credits]
Level:6
Terms in which taught: Autumn / Spring term module
Pre-requisites:
Non-modular pre-requisites:
Co-requisites:
Modules excluded:
Module version for: 2016/7

Module Convenor: Mr Keith Heron

Email: keith.heron@henley.reading.ac.uk

Summary module description:
New venture start-up involves more than spotting an opportunity and generating a creative idea…it involves what it says in the title…’starting up’. Within the confines of an academic module it is not realistic to expect a student to actually ‘start-up’ a new venture but it is realistic to expect a student to have ‘done something’ to test out their start-up hypothesis, in order to build their own and potential investor confidence.

This module will run in parallel with MMM123.

Aims:
This module will therefore provide the knowledge, encouragement, and support for students to explore an opportunity, generate their creative idea, package that idea into a ‘value proposition’ and then take some ‘risk’ in testing out their value proposition hypothesis for their start-up venture and receive feedback and reactions from fellow students as well as the tutor.

Assessable learning outcomes:
By the end of the module students should:

Have refined their original idea – modified by reflecting on feedback received- to produce a Value Proposition that they have more confidence in, and which may be launched, post degree.

Be able to understand and use concepts in entrepreneurship to describe, discuss and appraise an opportunity:

Understand a viable opportunity for a new venture:

Be able to create the innovative idea matched to the opportunity:

Understand the customer’s essential motivations for valuing the Value Proposition:

Have demonstrated an effective testing mechanism for the VP:

Analysed and understood the results of the testing:

Have demonstrated an understanding of the package that supports the VP- usually represented within a model known as the Business Model Canvas:

Understand the appropriate legal structure for venturing.

Additional outcomes:
Evidence for potential investors of a professional approach to start-up
Enhanced employability for students.

Outline content:
Entrepreneurs and Entrepreneurship, sources of opportunity, personal alertness, creativity and idea generation, marketing, selling, team building and team dynamics, sources of finance, especially crowdfunding, social capital, company formats within the UK regulatory framework, developing and writing a business plan in the form of a business model canvas.

Brief description of teaching and learning methods:
This course is highly interactive and reliant upon personal initiative and action taking. Sessions are comprised of a combination of lectures and interactive group work.

Autumn term provides a theoretical foundation that stimulates the development of individual business hypotheses.

Spring term is essentially the opportunity for presenting business hypotheses, receiving feedback and reactions, and additional understanding through tutor interventions.
Presentations from a successful guest entrepreneur (dependent upon their availability) will enhance the experience.

The majority of the learning will be self-guided in response to the particular needs of the chosen project under the guidance and mentoring of your tutor.

Contact hours:
  Autumn Spring Summer
Lectures 6 18
Tutorials 0
Project Supervision 0 0
Demonstration 0
Practicals classes and workshops 0
Supervised time in studio/workshop 0
Fieldwork 0
External visits 0
Guided independent study 54 122 0
Placement 0
Year aboad 0
       
Total hours by term 60.00 140.00 0.00
       
Total hours for module 200.00

Summative Assessment Methods:
Method Percentage
Report 80
Project output other than dissertation 20

Other information on summative assessment:
Students can complete the tasks in individual mode or ‘opt-in’ and create mini groups of up to 3 students. This is to enable students who prefer to control matters to act individually, whilst also providing opportunities for students to act as if entrepreneurs, who do merge similar ideas to create more effective value propositions.
Task 1 involves the testing of ideas at that stage of development and receiving feedback from the tutor and fellow module members and Task 2 refine this into a crowdfund campaign (offline).
The creation of a crowdfund campaign for obtaining ‘campus coin funds’ that students can nominally use for (offline and only visible to module members), provides a good understanding of how to actually make this finance raising a reality after the degree is completed. This task involves 50% of marks based upon a ranking from other students’ allocation of funds.
Task 3 is the report that uses reflections from the two tests to produce a refined VP and plan for final testing of the VP.

Formative assessment methods:
Tutor and peer observation and comments from informal presentations made in classes.

Penalties for late submission:

Penalties for late submission on this module are in accordance with the University policy.
(Please refer to the Undergraduate Guide to Assessment for further information: http://www.reading.ac.uk/internal/exams/student/exa-guideUG.aspx)

The Module Convenor will apply the following penalties for work submitted late, in accordance with the University policy.
  • where the piece of work is submitted up to one calendar week after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for the piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of five working days;
  • where the piece of work is submitted more than five working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

  • The University policy statement on penalties for late submission can be found at: http://www.reading.ac.uk/web/FILES/qualitysupport/penaltiesforlatesubmission.pdf
    You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

    Length of examination:
    No examination

    Requirements for a pass:
    40%

    Reassessment arrangements:
    By individual re-submission of failed (below 40%) coursework, by September of the same year.

    Additional Costs (specified where applicable):
    1) Required text books:
    2) Specialist equipment or materials:
    3) Specialist clothing, footwear or headgear:
    4) Printing and binding:
    5) Computers and devices with a particular specification:
    6) Travel, accommodation and subsistence:

    Last updated: 21 December 2016

    Things to do now