MM1F17-BUSINESS SYNTHESIS

Module Provider: Leadership, Organisations and Behaviour
Number of credits: 10 [5 ECTS credits]
Level:4
Terms in which taught: Spring term module
Pre-requisites:
Non-modular pre-requisites:
Co-requisites:
Modules excluded:
Module version for: 2017/8

Module Convenor: Dr Marrisa Joseph

Email: m.joseph@henley.ac.uk

Summary module description:
This module is built around an engaging, PC-based business simulation in which students generate enquiries, sales and orders and build a successful company within the simulation environment. Working in simulated monthly cycles, students explore decision-making in key areas of business (Organisation; Sales & Marketing; Finance; and Operations) and receive feedback to see the consequences of their actions.

Aims:
The aim is to provide students with a general and practical understanding of the nature of business, from the startup phase throughout the initial business growth phase. Students will explore key functions of business (Organisation; Sales & Marketing; Finance; and Operations) and how they are interrelated.
Students will work in a team, planning and deciding together what activities they want to carry out in a cycle/turn in the game. They will then discuss, analyse and document the results of their decisions, which will inform their decision-making in the next cycle. They will also reflect how relevant business theories can be applied to the simulation scenario.

Assessable learning outcomes:
To describe and discuss the challenges an SME faces in the early growth phase.
To describe and explore the interrelationship between marketing, sales, operations and finance.
To work successfully in a team and reflect on one’s own effectiveness within that team;
To discuss concepts such as sales channels, segmenting, marketing and promotions, pricing strategies and costing
Basic financial forecasting
Organise and communicate information clearly and succinctly
Critically assess selected academic, professional and media sources relevant to the study of business and management.

Additional outcomes:
This module will assist students to synthesize various parts of the part 1 curriculum building a foundation for more complex strategic business theories.

Outline content:
At the beginning of the module students will be formed into teams.
Key concepts discussed will include
Enterprise startup and growth
Teambuilding
Business Planning
Choose a market segment and analyse the competitive environment
Sales and Marketing
Achieving product/ market fit
The importance of price and costing
Key considerations of operations & supplier management
Managing growth
Basics of performance review
Business decision making

Brief description of teaching and learning methods:
The principal teaching will take place in tutorials and class discussions. Lectures will introduce students to key business concepts and theories that will then be practically explored in tutorials within the simulation. The simulation allows a highly playful, experiential and iterative learning process, whereby students can safely analyse the outcomes of their business decision-making, then adapt their strategy until an optimal outcome is reached. At the end of the term students will be given a business scenario in which they need to achieve a high result.

Contact hours:
  Autumn Spring Summer
Lectures 2
Seminars 10
Guided independent study 88
       
Total hours by term 100.00
       
Total hours for module 100.00

Summative Assessment Methods:
Method Percentage
Written assignment including essay 60
Oral assessment and presentation 40

Other information on summative assessment:

Assessment: Coursework Team presentation 1 – 20% Team presentation 2 – 20% Individual written report - 60% Total – 100%



Team presentation 1: 5 min presentation of assigned topic



Team presentation 2: At the end of term, students will be given a business scenario within the simulation as an assignment, and they will have to achieve an optimal outcome within a set number of turns. They will have to prepare a short team presentation on their performance and strategy. Individual written report: Individual students will be expected to submit a personal assessment of how their learning of running a business in the simulation relates to theory and the practice of running a small business.



Relative percentage of coursework: 100%


Formative assessment methods:

Penalties for late submission:
The Module Convenor will apply the following penalties for work submitted late, in accordance with the University policy.

  • where the piece of work is submitted up to one calendar week after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for the piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of five working days;
  • where the piece of work is submitted more than five working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

  • The University policy statement on penalties for late submission can be found at: http://www.reading.ac.uk/web/FILES/qualitysupport/penaltiesforlatesubmission.pdf
    You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

    Length of examination:

    Requirements for a pass:
    Requirements for a pass: 40%

    Reassessment arrangements:

    By re-submission of individual written report.


    Last updated: 24 July 2017

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