MM1F10-Student Enterprise

Module Provider: Leadership, Organisations and Behaviour
Number of credits: 20 [10 ECTS credits]
Terms in which taught: Autumn / Spring term module
Non-modular pre-requisites:
Modules excluded:
Module version for: 2016/7

Module Convenor: Dr Norbert Morawetz


Summary module description:
This is a dynamic module introducing students to new enterprise development and entrepreneurial thinking through a focus on experiential learning.

This module is delivered at University of Reading and University of Reading Malaysia.

Students will explore the nature of enterprise and entrepreneurship and its importance for economic development. Students will develop an understanding of what is required to start and manage a new venture and will be able to apply basic entrepreneurial skills in the areas of business planning, organising, directing and controlling. Students will work in a team to identify a new business opportunity and then seek to validate key assumptions of their idea through research and experiential learning. Students will learn and apply standard business practices including how to organise meetings, business planning, opportunity evaluation, marketing and finance.

Assessable learning outcomes:
To describe, discuss and appraise…
… the process of business start-up.
… the nature and significance of enterprise and entrepreneurial development; entrepreneurship and intrapreneurship
… the practical problems, challenges and risks faced by an entrepreneur within a business 'start-up';?
To plan and develop a business idea into a venture plan;
To work successfully in a team and reflect on one’s own effectiveness within that team;
To discuss financing sources to support a new business venture.
To apply standard management practices including meetings, action planning, allocation of work etc.
To explain financial reporting processes including income statement and cash flow.
To apply standard IT packages to produce business reports;?
To classify, analyse and evaluate numerical data to seek solutions related to structured and unstructured problems;

Additional outcomes:

Outline content:
The importance of new venture creation and the value of developing enterprising and entrepreneurial skills
What is Enterprise?
Opportunity awareness and recognition
Creativity and ideation
Validating business ideas: market research and lean startup
Sources of finance
The purpose of functional roles in a small company.
Small business marketing.
Costing, pricing and budgeting.
Cash flow
Managing teams

Brief description of teaching and learning methods:
This module uses a combination of academic study and experiential learning. Teamwork is central to many of the module’s activities. Students will be matched into teams at the beginning of the semester. Sessions are comprised of a short delivery of content on the key areas above. This is followed by a series of individual and team activities. Following the ideation and lean startup workshop, student teams will in the second half of the term plan their new business ventures. In the final phase of their projects, drop-in sessions/ mentoring with core teaching staff will replace classroom activity.

Contact hours:
  Autumn Spring Summer
Lectures 16 4
Tutorials 9 6
Guided independent study 75 90
Total hours by term 100.00 100.00
Total hours for module 200.00

Summative Assessment Methods:
Method Percentage
Report 40
Oral assessment and presentation 20
Set exercise 10
Class test administered by School 30

Other information on summative assessment:
Team-Match – 5%
Exam 30%
Team Presentation – 20%
Team Enterprise Report – 40%
Reflective Questionnaire - 5%
Total – 100%

Formative assessment methods:

Penalties for late submission:
The Module Convenor will apply the following penalties for work submitted late, in accordance with the University policy.

  • where the piece of work is submitted up to one calendar week after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for the piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of five working days;
  • where the piece of work is submitted more than five working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

  • The University policy statement on penalties for late submission can be found at:
    You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

    Length of examination:
    No examination

    Requirements for a pass:

    Reassessment arrangements:
    Reassessment arrangements: By re-submission of coursework in September of same year.

    Additional Costs (specified where applicable):
    1) Required text books:
    2) Specialist equipment or materials:
    3) Specialist clothing, footwear or headgear:
    4) Printing and binding:
    5) Computers and devices with a particular specification:
    6) Travel, accommodation and subsistence:

    Last updated: 21 December 2016

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