EN2CAW-Communications at Work

Module Provider: English Literature
Number of credits: 20 [10 ECTS credits]
Level:5
Terms in which taught: Spring term module
Pre-requisites:
Non-modular pre-requisites: English Part 1 or A-Level (A*, A or B)
Co-requisites:
Modules excluded:
Placement opportunity: Micro placement
Module version for: 2016/7

Module Convenor: Dr Lucinda Becker

Email: l.m.becker@reading.ac.uk

Summary module description:
In this module students are encouraged to consider communication in a range of situations and for a variety of purposes. They are given the analytical tools required for them to create argument about the efficacy, or otherwise, of the communication they are studying. Students are also encouraged take a view on the world of communication which surrounds them

Aims:
This module aims to provide students with a practical and theoretical understanding of the role of communication in today’s world, and to equip them to analyse the production and dissemination of texts in different media. It is also designed to develop students’ own communication skills through oral and written exercises, problem-solving, team-working, and a professional fieldwork project.

Assessable learning outcomes:
By the end of the module it is expected that students will be able to:
•demonstrate awareness of a number of communication briefs for appropriate audiences
•discuss and appraise different kinds of publicity and media material
•make individual oral presentations and work collaboratively
•summarize and adapt material for different communication purposes
•research, appraise and deploy in argument a variety of secondary sources
•organize and articulate a coherent argument in written work.

Additional outcomes:
Oral and written communication skills will be developed, together with critical, interpretative and analytical abilities. Students will also develop professional communication skills. Students will also enhance their IT competence through the use of relevant web resources in a critically informed manner.

Outline content:
The module is concerned with effective communication in industry, commerce, public organizations and the media. Although the emphasis is on written and oral English, attention is also paid to graphic modes of communication. The compulsory element of the seminar programme concentrates on three broad areas: print journalism; broadcasting; advertising and publicity. There is also scope for considering aspects of book publishing, ITC and new media, which allows an element of individual student choice and specialization. Fieldwork placement opportunities are in arts and media, retail companies, charity and conservation administration, government offices, information technology, publishing, research institutions, and museums

Brief description of teaching and learning methods:
Students will be committed to 16 hours of seminars/workshops. Students are offered tutorial support for their Critical Studies, their assessed essays and their placements.

Contact hours:
  Autumn Spring Summer
Lectures 2
Tutorials 3
Project Supervision 1
Practicals classes and workshops 16 2
Work-based learning 75
Guided independent study 101
       
Total hours by term 2.00 196.00 2.00
       
Total hours for module 200.00

Summative Assessment Methods:
Method Percentage
Written assignment including essay 33
Report 50
Oral assessment and presentation 17

Other information on summative assessment:
Summative Assessment Methods (%) - work which always contributes towards the overall module mark:

Formative assessment methods:
Formative Assessment Methods - work which provides opportunities to improve performance (e.g. through feedback provided) but which does not necessarily always contribute towards the overall module mark:

Students give two formative seminar presentations. Feedback will also be provided on the assessed coursework. Students are also given feedback during their fieldwork on the response of their placement providers and to help them in shaping their Fieldwork Report.

Penalties for late submission:
The Module Convenor will apply the following penalties for work submitted late, in accordance with the University policy.

  • where the piece of work is submitted up to one calendar week after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for the piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of five working days;
  • where the piece of work is submitted more than five working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

  • The University policy statement on penalties for late submission can be found at: http://www.reading.ac.uk/web/FILES/qualitysupport/penaltiesforlatesubmission.pdf
    You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

    Length of examination:

    Requirements for a pass:
    A mark of at least 40% overall.

    Reassessment arrangements:
    Re-examination in August. Coursework will be carried forward if it bears a confirmed mark of 40% or more. Otherwise it must be resubmitted by 1 September.

    Additional Costs (specified where applicable):
    1) Required text books:
    2) Specialist equipment or materials:
    3) Specialist clothing, footwear or headgear:
    4) Printing and binding:
    5) Computers and devices with a particular specification:
    6) Travel, accommodation and subsistence:

    Last updated: 21 December 2016

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