EDM178-Behavioural Insight

Module Provider: Institute of Education
Number of credits: 20 [10 ECTS credits]
Terms in which taught: Summer term module
Non-modular pre-requisites:
Modules excluded:
Module version for: 2017/8

Module Convenor: Dr Helen Bilton

Email: h.o.bilton@reading.ac.uk

Summary module description:
«p»This module is intended to analyse and understand behaviour, the behaviour of humans and how to bring about behavioural change in others and oneself. This module will mostly be looking at the educational/training environment, but will use evidence when appropriate from other sectors. Therefore, we will be discussing behaviour within, for example, schools, hospitals, prisons, further and higher educational institutions. We will look at whether it is possible to manage/control/change another person’s behaviour and consider the evidence related to the strategies expounded to impact on behaviour. We will look at the nudge theory in relationship to behaviour and of behaviour within a group of people. The development of such understanding should inform the work of all those who consider they manage others and to develop their abilities to know what they and others do and how they behave, why they do as they do and to reflect upon this.«/p»


To develop a critical understanding of the issues concerning behaviour;

To develop a critical understanding of how to impact others’ behaviour;

To develop the skill to put the knowledge and reflective understanding gained into practice.  

Assessable learning outcomes:

On successful completion of the module, students should be able to:

Present a rationale for adopting and/or a critique of a particular position towards behaviour insight;

Draw reflectively and critically upon their own educational experience and literature about the nature of behaviour within the education and training setting;

Compare and contrast objectively the approaches from different contexts;

Explore the relationship between theory and practice in educational and training contexts.

Additional outcomes:

This module will also allow students to:

Develop academic writing, critical thinking and evaluation skills; 

Produce well-structured and well-argued essays and reports;

Abstract complex orally presented material;

Perform advanced searches for information relevant to specific topics from a range of sources;

Review, critique and write about empirical and theoretical research;

Summarise and present key ideas to peers;

Reflect using the skills and knowledge gained.

Outline content:

Behaviour- a noun or a verb?

Behaviour- who is in charge?

Behaviour- linked to thought and feelings or not?

Behaviour- sticks and carrots or more than this? 

How many changes make a difference? The nudge theory judged.

Who is in charge of you?

Global context:

This is a global matter and students will be able to draw on their own experience and reading from across the world.

Brief description of teaching and learning methods:

Teaching will be conducted using short lectures, student-led seminars focused on key readings, tutorials and guided independent study. The sessions will draw upon key readings and the students’ own experience of the subject. Students will be expected to visit one another’s setting once during the term.  

Contact hours:
  Autumn Spring Summer
Lectures 12
Seminars 6
Practicals classes and workshops 6
External visits 6
Guided independent study 170
Total hours by term 200.00
Total hours for module 200.00

Summative Assessment Methods:
Method Percentage
Written assignment including essay 70
Report 30

Other information on summative assessment:

One report on  behavioural insight matters, containing eight reflective accounts (2000 words) and a written assignment 3000 words.

Formative assessment methods:

Students will be set regular tasks on which they receive feedback from the tutor. 

Penalties for late submission:
Penalties for late submission on this module are in accordance with the University policy. Please refer to page 5 of the Postgraduate Guide to Assessment for further information: http://www.reading.ac.uk/internal/exams/student/exa-guidePG.aspx

Length of examination:

Requirements for a pass:

Students must achieve at least a 50% overall aggregate mark. 

Reassessment arrangements:

Resubmission within one calendar month of the notification of failure of the module. 

Additional Costs (specified where applicable):

Last updated: 31 March 2017

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