CE3CBM-Business Organisation and Management
Module Provider: School of Construction Management and Engineering, School of Built Environment
Number of credits: 10 [5 ECTS credits]
Level:6
Terms in which taught: Spring term module
Pre-requisites:
Non-modular pre-requisites:
Co-requisites:
Modules excluded:
Current from: 2018/9
Module Convenor: Dr Colm Lundrigan
Email: c.p.lundrigan@reading.ac.uk
Summary module description:
This intensive course of study provides students with an understanding and appreciation of business principles and methods, as required in the construction industry. Included within the course is a case study company seeking strategic choices which will form the basis of the learning experience.
Aims:
To provide the student with sufficient knowledge to understand and evaluate a business in terms of its goals, business plans, options, marketing strategy, responsible business practice and overall organisation.
Assessable learning outcomes:
On completing the module students should be able to evaluate a business in terms of it’s:
•Company ethos and leadership.
•Business plans, taking account of stakeholders and capabilities.
•Marketing strategy.
•Sustainable business initiatives.
•Organisation structure and culture.
Additional outcomes:
• Students will enhance their team working, time-management and presentation skills and gain confidence in using computer analysis.
• They will develop their understanding of business and the relationship between different functions of business, compare strategic opportunities, decision making, implementation and the resulting outcomes.
Outline content:
•Introduction to business and structure of the construction industry.
•Organisational theory and practice.
•Management of change, innovation.
•Business strategy process and theory.
•Effective marketing plans and processes.
CASE STUDY – features an interactive workshop with a prominent regional construction company or consultant to understand the practical realities of their activities, culminating with the setting of a strategic task. To be conducted in groups with formal presentations to the guest company management.
Global context:
The international context is addressed in both the taught element and the company case study
Brief description of teaching and learning methods:
Lectures, participative workshops and private study.
Summative Assessment Methods:
| Method |
Percentage |
| Report |
60 |
| Project output other than dissertation |
40 |
Summative assessment- Examinations:
n/a
Summative assessment- Coursework and in-class tests:
Penalties for late submission:
The Module Convener will apply the following penalties for work submitted late:
where the piece of work is submitted after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for that piece of work will be deducted from the mark for each working day[1] (or part thereof) following the deadline up to a total of five working days;
where the piece of work is submitted more than five working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.
The University policy statement on penalties for late submission can be found at:
http://www.reading.ac.uk/web/FILES/qualitysupport/penaltiesforlatesubmission.pdf
You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.
Assessment requirements for a pass:
A mark of 40%
Reassessment arrangements:
By one single written assignment submission
Additional Costs (specified where applicable):
1) Required text books:
2) Specialist equipment or materials:
3) Specialist clothing, footwear or headgear:
4) Printing and binding:
5) Computers and devices with a particular specification:
6) Travel, accommodation and subsistence:
Last updated: 4 September 2018
THE INFORMATION CONTAINED IN THIS MODULE DESCRIPTION DOES NOT FORM ANY PART OF A STUDENT'S CONTRACT.