AP3EP4-Consumer Policy

Module Provider: Agr and Food Econ
Number of credits: 10 [5 ECTS credits]
Terms in which taught: Spring term module
Pre-requisites: AP2EC1 Consumer Behaviour AP2EE4 Economics 3
Non-modular pre-requisites:
Modules excluded:
Module version for: 2016/7

Module Convenor: Dr Giuseppe Nocella

Email: g.nocella@reading.ac.uk

Summary module description:

The key objective of this module is to provide students with a basic understanding of how globalisation, consumerism and EU law have influenced the growth of new regulatory state in the UK as well as changes in the theory and practice of regulation of consumer markets. Market failure analysis and behavioural economics will provide students with a theoretical framework to better understand rationales for consumer policy and techniques of regulation. The module also faces the issue of how to empower and protect consumers when buying electronic goods and services, borrowing money in consumer credit markets, and in the case of unfair advertising, post-purchase quality problems, and health and safety issues.

Assessable learning outcomes:
Students will be able to: •Identify factors influencing frameworks and forms of regulation of consumer markets. •Explain rationales for consumer law and policy. •Articulate and criticise how to empower and protect consumers on a variety of contemporary issues with reference to specific sectors.

Additional outcomes:
To demonstrate debating skills and construct logical arguments based on a wide variety of consumer policy related issues.

Outline content:
o The development of new consumer regulation in the UK; o Rationales for consumer law and policy; o Frameworks and forms of regulation of consumer markets; o Internet regulation; o Regulation of consumer credit markets o Quality regulation o Product safety regulation

Brief description of teaching and learning methods:
The module will consist of a series of eight two-hour lectures and work group presentation and debates on specific consumer policy issues. Students will be expected to undertake preparatory research, to work in groups and participate in the discussions, and then complete a written assignment.

Contact hours:
  Autumn Spring Summer
Lectures 20
Guided independent study 80
Total hours by term 100.00
Total hours for module 100.00

Summative Assessment Methods:
Method Percentage
Written exam 70
Written assignment including essay 30

Other information on summative assessment:
The group work exercise will consist of a presentation as well as a submission of a group report that is subject to a mandatory word limit of 2,000 words.

Formative assessment methods:

Penalties for late submission:
The Module Convenor will apply the following penalties for work submitted late, in accordance with the University policy.

  • where the piece of work is submitted up to one calendar week after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for the piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of five working days;
  • where the piece of work is submitted more than five working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

  • The University policy statement on penalties for late submission can be found at: http://www.reading.ac.uk/web/FILES/qualitysupport/penaltiesforlatesubmission.pdf
    You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

    Length of examination:
    A one and a half hour examination paper in the Summer Term answering two questions from four provided.

    Requirements for a pass:
    A mark of 40% overall.

    Reassessment arrangements:
    By Re-examination in August/September.

    Additional Costs (specified where applicable):
    1) Required text books:
    2) Specialist equipment or materials:
    3) Specialist clothing, footwear or headgear:
    4) Printing and binding:
    5) Computers and devices with a particular specification:
    6) Travel, accommodation and subsistence:

    Last updated: 21 December 2016

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