AC109-Introduction to Business

Module Provider: Business Informatics, Systems and Accounting
Number of credits: 20 [10 ECTS credits]
Terms in which taught: Autumn / Spring term module
Non-modular pre-requisites:
Modules excluded:
Current from: 2018/9

Module Convenor: Mrs Elaine Darby


Type of module:

Summary module description:

This module introduces students to different aspects of 'business'. It critically discusses the history, development and future of business in a rapidly changing environment.

This module is delivered at the University of Reading, the University of Reading Malaysia and Beijing Institute of Technology.


This module aims to introduce students to key theories and models in business. It also provides an understanding on the links between business, finance, the society and the environment.

Assessable learning outcomes:

By the end of the module it is expected that students will be able to:

  Programme level learning outcomes
Module Learning Outcomes Mastery of Discipline Skills in research & enquiry Personal effective-ness & self-awareness Global engagement & multi-cultural awareness Employability
1 Identify and discuss general objectives of different types of businesses and the functions and tasks that businesses perform in order to meet their objectives 1, 2, 3, 4, 5 1, 2,      
2 Assess the impact of a business on the environments in which it operates. 1, 2, 3, 4, 5 1, 2,      
3 Understand and critically discuss how business, finance and society are interlinked. 1, 2, 3, 4, 5 1, 2,      
4 Discuss the importance of sustainability in all aspects of business. 1, 2, 3, 4, 5 1, 2,      
5 Critically reflect on the personal teaching and learning ex-perience.     2    


Additional outcomes:

Outline content:

o Introduction to Business and Organisations

o Management and Leadership

o Strategy and Structure

o Business and Sustainability

o Finance

Brief description of teaching and learning methods:

The module delivery will consist of a mixture of lectures and facilitated group work sessions. A core component of the module will be group work on a case study and / or business simulation.

Contact hours:
  Autumn Spring Summer
Lectures 8 10
Practicals classes and workshops 8 10
Guided independent study 84 80
Total hours by term 100.00 100.00
Total hours for module 200.00

Summative Assessment Methods:
Method Percentage
Set exercise 100

Summative assessment- Examinations:

Summative assessment- Coursework and in-class tests:

• Group poster presentation (40%)

• Continuous assessment (60%)


Work to be submitted during week 1 of Summer Term.

Formative assessment methods:

There will be continuous formative assessment through interactive assessment meth-ods within the classroom. For example, MCQ will be included in the lecture and marked on the spot through TEL tools.

Penalties for late submission:
The Module Convener will apply the following penalties for work submitted late:

  • where the piece of work is submitted after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for that piece of work will be deducted from the mark for each working day[1] (or part thereof) following the deadline up to a total of five working days;
  • where the piece of work is submitted more than five working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

  • The University policy statement on penalties for late submission can be found at:
    You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

    Assessment requirements for a pass:

    A minimum mark of 40% is required for a University pass.

    Reassessment arrangements:

    Reassessment is through essay, submission in August of the same year.

    Additional Costs (specified where applicable):

    Last updated: 20 June 2018


    Things to do now