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Market research reports – University of Reading

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Market research reports

market info about industries or products

  • Mintel Oxygen - a database of consumer and market research reports. Covers UK, European and international markets.
  • OneSource Global Business Browser - Covers UK and international market, industry and company information. Use to find: Datamonitor and other market research reports; Company information including financial data.   
  • Passport - global market data and reports across all industries, countries and consumers

A useful website is:

  • Market Research World - has market research articles written by professionals in the industry, market research reports and industry news

The British Library has a number of online industry guides see British Library Industry Guides

Other sources of market and marketing information include:

Encyclopedia of consumer brands
2nd Floor Reference--658.8-ENC

Encyclopedia of emerging industries
4th Floor Reference--338.03-ENC

Encyclopedia of global industries
4th Floor Reference--338.03-ENC

European marketing data and statistics
2nd Floor Reference--658.8

Oxford dictionary of marketing - available on Oxford Reference

Other sources of information are trade and professional associations.

Market opportunities in countries

Among the best sources for researching markets in other countries are those produced by the Department of Trade & Industry (UK) and the State Department (USA).

UK Trade & Investment
Includes country profiles

Export.gov (US)
The country commercial guides available on this site provide detailed information of use to exporters, collected through their embassies. There are country and industry market reports.

Business Source Complete
Also gives access to country economic reports from the EIU, Global Insights, ICON Group and CountryWatch.

Further help

For additional help on finding market research reports contact the management and accounting liaison librarians.

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