Access info: 

• Connect to Mintel Oxygen
  
  
• Athens login required - about Athens authentication
• Guide to accessing Mintel Oxygen (PDF)

Guides: 

• Mintel quick start guide (PDF)

Scope: 

Mintel Oxygen is a database of consumer and market research reports.

It covers UK, European and international consumer markets, focusing on market trends, opportunities, risks, and product and brand innovation.

There are daily news articles on corporate, product and advertising activity keeping on top of current trends in the marketplace.