Marketing

Factors to consider:

• The target market - who is your ideal customer?  What is the size of the market?  Is there a demand for your course? How many students/customers do you need to recruit?
• The Competition who are they and what they are offering?
• How is your course distinctive from existing offerings?
• Pricing - does it at least meet FEC (especially if bespoke) and does it fit with market expectations?
• Place - where will training be delivered? Does it need to be on campus? Distance learning, at the clients premises, etc

Promotion:

• How to reach potential customers - mailing lists, personal contacts, networking, online promotion, Alumni -Literature - brochures, flyers, etc -Online promotion

Implications on resource (marketing to be included in costs of delivery)

Please contact Kirsti Wilson (Marketing Manager) for further information: 
Email  k.wilson@reading.ac.uk   Tel No. 0118 378 4396