Our verbal identity
We want to promote the University in a consistent way which captures audience interest and reflects our values. To help us achieve this we have developed two resources – the Word Bank and ‘Finding the right words’ – Copy Guidelines for use by staff preparing promotional material.
Finding the right words
We have developed copy guidelines which will help you when you are writing or commissioning copy for print or web to promote your programmes, products and services.
These guidelines will help you when you write or commission copy to promote the University of Reading for printed publications or the web.
The guidelines will:
- provide guidance on how to reflect the University’s values in your material
- highlight the key principles of good promotional writing
- provide information on the University’s house style
- direct you to useful resources
- list a number of useful editorial resources.
They also provide important information on the differences between writing for the web and printed publications.
- Download the Copy Guidelines - 'Finding the right words' (PDF-380k)
- Download the Quick Guide - 'Finding the right words' (PDF-74 KB)
The Word Bank
- Download the Word Bank (PDF-200k)
A major component of our new image is the Word Bank. It contains items of text about the University, written to reflect the University’s values and our copywriting guidelines. If you want to include information about the University in your materials, you should find what you are looking for in the Word Bank. It will save you having to write it yourself, and by using it, you will help us to communicate a consistent image for the University.