The Directive requires that "Member States shall ensure that objective and consistent information is provided on infant and young child feeding for use by families and those involved in the field of infant and young child nutrition". The booklet will provided detailed guidance on how this should happen in the UK.
Regulation 21 of the UK Regulations includes reference to "guidelines drawn up the Secretary of State" on the donation of equipment and/or informational and educational materials by manufacturers and distributors of infant formula. The booklet will set out the circumstances under which such donations can be made.
The Department has asked that comments on the Guidance should be made by September 10th.