Following further discussions with other Member States and the Commission, it was concluded that there is no evidence of a history of consumption in the EU before May 1997 and therefore noni juice should be considered a novel food. Sales of the products in French overseas territories, such as Polynesia, do not constitute a history of consumption in the EU. Under the UK Novel Food Regulations it is now an offence to sell Noni Juice therefore until an approval is granted such products should not be sold in the EU. The FSA understand that authorities in other EU member states are also informing companies about the status of the products.