Foodlaw-Reading

Dr David Jukes, The University of Reading, UK

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Food Law News - EU - 2019

Commission Consultation , 22 July 2019

FOOD STANDARDS – Commission consultation: Evaluation of marketing standards [Regulation (EU) No 1308/2013]

The Commission has launched an on-line consultation relating to certain food marketing standards. For details, see: https://ec.europa.eu/info/law/better-regulation/initiatives/ares-2017-3244337/public-consultation_en.

Evaluation of marketing standards (contained in the CMO Regulation, the "breakfast directives" and CMO secondary legislation)

For background to this consultation, see the Evaluation document published in 2017 (click on image).

About this consultation

Target audience

Identified stakeholder categories:

  1. Consumers and consumer organisations;
  2. Farmers and farmers' organisations;
  3. Up- and downstream industries and the retail sector;
  4. Public authorities responsible for implementation of marketing standards in EU Member States;
  5. NGOs and other civil society organisations representing agricultural issues, at EU, national and local level;
  6. Academia, experts, think- tanks, consultancies;
  7. General public: Individuals and organisations wishing to contribute to the evaluation by voicing their opinions as citizens.

Why we are consulting

The reformed Single Common Market Organisation for agricultural products, operational since 2014, includes marketing standards by sectors or products. Those standards are a part of the agricultural product quality policy. Their purpose is to take into account the expectations of consumers and to contribute to the improvement of the economic conditions for the production and marketing of agricultural products and their quality.

The purpose of this evaluation is to determine to what extent the existing EU marketing standards achieve the fixed objectives and are useful for the stakeholders as well as to assess the need and direction of changes to improve the application of the policy.

This public consultation should collect views from all stakeholders concerned and thus contribute to the evidence-base for this evaluation.

 

 

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