Student profiles

Staff at Reading welcome the opportunity of answering any specific questions you may have, either about the nature of the courses themselves, or whatever potential career areas you feel you might be interested in hearing more about. But in the meantime, we thought you might like to know what our students, and recent graduates had to say about their experience of studying Food Marketing and Business Economics at Reading:

Vicky Barnes

BSc Food Marketing and Business Economics, graduated 2007

Student life at Reading university for me was both challenging and rewarding academically with non-stop fun and exciting social events creating the perfect balance. In short, a fantastic, once-in-a-lifetime experience. The FMBE course provided me with an essential framework of skills that could be used in a whole range of careers. Reading is the only university that dedicates 5 credits of every degree to CMS (career management skills). This module helps students to focus on their career aspirations and draw out action plans for the future.

I have found this particularly useful in developing my long-term goals in which I hope to pursue a career in marketing or product development within the fast-moving consumer goods industry.


Will Vaughan-France

BSc Food Marketing and Business Economics, graduated 2006

I chose The University of Reading because of its excellent reputation in Agriculture and Food. The Food Marketing and Business Economics course provides a thorough grounding in the principles on which the food industry functions with Economics, Marketing, Business and Supply Chain Management being key course components. Particular highlights of the course are working with a real life client on a group project, this was enjoyable and was an excellent way of developing skills in communicating and presenting ideas. The course is firmly grounded in real life making its elements relevant and stimulating

The Department is very sociable with excellent staff, both teaching and administrative which provides an ideal environment for 3 years of study. The University benefits from a lively students union with superb facilities, this goes along with Reading town centre's wide range of bars and pubs to suit all tastes. This has been a fabulous place to study for the last 3 years.


Joanne Gunn

BSc Food Marketing and Business Economics, graduated 2004

"I can't imagine a more jam-packed and varied course than FMBE. Where else could you juggle visits to organic farms and chocolate factories with insights into consumer marketing, some pretty hard core economics and of course the chance to taste 'real work' on a project with an exciting company in the food industry. It simply covers every part of the food chain from farm to fork, and gears you up perfectly for a career in any FMCG company. Add to this the fab campus and even better shops and bars of Reading, and you've got yourself the perfect degree experience.

Having a Food specific degree from such a respected red brick uni opened up so many doors when applying for graduate jobs, and after 2 years on the grad scheme at Unilever I now work as a commercial manager for a pretty cool little company called Innocent who make smoothies. The wealth of business skills and awareness learnt during FMBE has given me a real head start in both companies - and the passion I've built up for the food industry makes work almost a pleasure..."


James Sully

BSc Food Marketing and Business Economics, graduated 2004

Coming to Reading to study Food Marketing and Business Economics was an excellent decision. Initially, I chose the course because it offered a challenging mix of theory in the core disciplines of economics, business management and marketing combined with a practical application to the food industry. Once there I found the course offered all this and much more. A chance to work for KP McVities on a group market research project provided valuable transferable skills in data analysis, team working and report writing. The wide range of optional modules available such as Supply Chain Management and Business Entrepreneurship adds breadth to the course allowing other avenues of interest to be explored. Reading is a great place to study, campus life is exciting and the Department has enthusiastic and approachable staff.

Since graduating I have worked as a research assistant within the Department where I was able to use and develop the analytical and presentational skills gained throughout my degree course. Currently, I am studying for a PhD relating to the food sector, researching people's access to a healthy diet in rural areas of England.

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