BSc Food Marketing and Business Economics

UCAS Code: D670 / DL61
Course length: 3 years full time (D670) or 4 years including an industrial placement (DL61)

The food industry is one of the most fundamental, dynamic and innovative sectors of the global economy with excellent career potential. Our degree in Food Marketing and Business Economics provides you with a rigorous, stimulating and enjoyable training in three inter-related disciplines – business economics, management, and marketing - and explores their application to some of the key challenges facing the UK, European and global food industry.

The checkout line in a supermarket The University of Reading has an international reputation for its excellence in teaching and research related to the food chain from farm to fork, in both the natural and social sciences. Much of your teaching will be by business, marketing and economics specialists within the Department of Agricultural and Food Economics which is located within a new building with state of the art teaching and research facilities.

We have strong links with both industry and the marketing profession. Our marketing tutors have extensive experience working in business and the Chartered Institute of Marketing's Food and Drink Group sponsor a final year prize.

Course overview

Leek and potato soup We have a Food Marketing and Business Economics brochure (PDF - 697KB) available for you to download, which provides further details of the course structure and modules.

The sequence of modules making up the core component of this BSc will provide the main tools you need to follow a business management and marketing related career, particularly but not exclusively, in the food industry. They address the following main areas:

Marketing and consumer behaviour
Business management
Economics
Research skills
Food industry applications
Food policy

Students have the opportunity to select a variety of optional modules in all three Parts of the degree.

University of Reading awarded prestigious AACSB International Accreditation

AACSB Henley Business School and the University of Reading have been awarded the prestigious AACSB International (The Association to Advance Collegiate Schools of Business) business accreditation. Founded in 1916, AACSB International is the longest-serving global accrediting body for business schools and universities that offer undergraduate, masters and doctoral degrees in business and accounting.