Learning in practice

Course structure

The degree is based around a number of core modules, with other optional modules selected with guidance from your Personal Tutor and Programme Director. Our aim is to build on a number of key management skills and techniques yet still provide you with a flexible programme by offering multiple optional modules through which you can explore your own interests. A selection of the modules on offer are described in the Consumer Behaviour and Marketing brochure (PDF - 644KB).

The course requires a substantial amount of independent reading, research and study. Students are expected to take personal responsibility and show initiative in developing their knowledge and understanding of the field of study. Students will also have the opportunity to enhance and develop their communication, presentation, information handling and problem solving skills, and the use of information technology. Students will learn to work independently, under time pressures, and will be expected to set priorities and manage their time in order to meet strict deadlines.

Project Work

An integral part of the degree is a consumer-based market research project where, working in groups, you work as consultants for a real life commercial or public sector client, thereby gaining invaluable hands-on experience of how your degree applies to the real world. You will develop skills in teamwork, problem solving, report writing and presentation skills.

Other Opportunities

You will have the opportunity to attend events of relevance to your degree, such as the one day conference 'Food and Agriculture in the UK - Opportunities and Threats through to 2015' held at the School and organised by the Department of Agricultural and Food Economics, the Institute of Agricultural Management and the Food & Drink Group of the Chartered Institute of Marketing.