Staff Profile:Dr Giuseppe Nocella

Name:
Dr Giuseppe Nocella
Job Title:
Lecturer in Agricultural and Food Marketing
Responsibilities:
  • Programme Director MSc Food Economics and Marketing
  • Module convenor for Consumer Attitudes, Consumer Policy, Food Policy, Regulation of the Food Industry and Research Methods and Data Analysis
Areas of Interest:

My work focusses on contemporary issues related to the agro-food sector and to the environment where I study the behaviour of economics agents employing theories and methodologies that are at the cross-roads between economics and social psychology.

Current PhD students:

Junjie Wu - The role of risk communication during a food safety incident: consumers' psychological reactions and their impacts on purchasing behaviour (Principal supervisor, with Richard Bennett)

Suwanna Sayruamyat - Eating disorders: Impact of personality traits and attitudes on loss/gain weight goals (Principal supervisor, with Nikos Georgantzis)

Nur Hafizah Muhammad - Sustainability of organic products (Principal supervisor, with Nick Beard)

Patrick Kalunda - Assessment of the adoption of improved technologies and impact of agricultural research innovation systems on rural livelihoods in Uganda: A case of improved cassava varieties (Second supervisor with Peter Dorward)

Suva K Mohanty - Consumer preference and buying behaviour of traditional aromatic rice in Odisha (Second supervisor with Richard Bennett and Kelvin Balcombe)

Huy Nguyen, (Second supervisor with Chittur Srinivasan) - Adoption of Technology in Rural Vietnam: The Case of Hybrid Rice Varieties

Jose Vicente Guinot Saporta - Combined personality features in populations: Agent-Based approach to the Trust Game. (Second supervisor with Nikos Georgantzis)

Research groups / Centres:
Publications:
Y
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This list was generated on Thu Jun 22 22:43:52 2017 BST.
Qualifications:
PhD, University of Newcastle; MSc, University of Aberdeen; Laurea (five year degree), University of Naples
Dr Giuseppe Nocella

Contact Details

Email:
g.nocella@reading.ac.uk
Telephone:
+44 (0) 118 378 8904

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