Staff Profile:Dr Elena Millan

Name:
Dr Elena Millan
Job Title:
Lecturer
Responsibilities:

Marketing Subject Area Leader

Areas of Interest:

My research is focused on consumer behaviour, including but not limited to symbolic consumption and experiential shopping, international marketing, market segmentation, consumer protection, advertising, and retailing.

My teaching is focused on consumer behaviour, marketing and qualitative research methods at both undergraduate and post-graduate levels. Much of the teaching is informed by my previous and current research projects.

I had previously worked as Lecturer in Marketing at the Universities of Essex and Surrey, tutor at the University of Oxford, as well as Research Officer at the University of Oxford and the College of Europe, Bruges, Belgium.

 

PhD Supervision:

PhD applications on any contemporary Consumer Behaviour, International Marketing, Advertising, Internet Marketing and Retailing issues are very welcome.

 

Professional Affiliations:

  • Fellow, Higher Education Academy
  • Association for Consumer Research
  • European Marketing Academy
  • European Association for Education and Research in Commercial Distribution
Research groups / Centres:
Publications:
Y
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This list was generated on Mon Oct 16 12:15:53 2017 BST.
Dr Elena Millan

Contact Details

Email:
e.s.millan@reading.ac.uk
Telephone:
+44 (0) 118 378 6193

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