Staff Profile:Dr Anna Macready

Name:
Dr Anna Macready
Job Title:
Lecturer in Consumer Behaviour and Marketing
Responsibilities:
  • Programme Director & Admissions Tutor, BSc Consumer Behaviour and Marketing
  • Module convenor for Introduction to Marketing, Contemporary Issues in Consumer Behaviour and Marketing and Individual Project (Dissertation)
  • Sessional Lecturer for Food ATP (Understanding consumer behaviour) and Graduate Skills Training (How to write a thesis)
Areas of Interest:

As a member of the School of Agriculture, Policy and Development's Agri-Food Economics and Social Sciences (AFESS) Division, I have a broad range of interests to promote health-related behaviour change in the fields of applied psychology, consumer behaviour, consumer research and marketing.

I recently completed a research fellowship as a member of the Food4Me consortium, a diverse team of experts in biological sciences, consumer studies, marketing, economics and business development, IT and technology, ethics, law, and communication. Food4Me, a pan-European FP7 EU-funded project, explored challenges and opportunities for personalised nutrition to bring about healthy positive lifestyle behaviour changes. Results will be shared with the food industry, EU institutions and other stakeholders.

Earlier research projects include a study of the health benefits of fruit and vegetable consumption (FLAVURS) and a diagnosis of organisational culture in a Russian marketing organisation. With over 16 years industry-based applied psychology and marketing experience, I have worked in a variety of organisations including International Survey Research (now part of Towers Watson) and Cargill.

My published work spans health-related behaviour change, Internet behaviour change techniques, consumer perceptions and attitudes, consumer research design and methods, qualitative and quantitative techniques, and the influence of diet, exercise and other lifestyle factors on cognition, mood and health.

I am interested in supervising PhD projects in any of the above areas, particularly health-related behaviour change techniques, consumer attitudes, applied psychology and marketing.

Professional Affiliations:

  • British Psychological Society
  • Association for Nutrition: Registered Nutritionist (Public Health)
  • Nutrition Society
  • Association for Consumer Research
Research groups / Centres:
Publications:
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This list was generated on Mon Oct 23 21:18:15 2017 BST.
Qualifications:
BSc (Hons); MSc (London); MSc (Herts); PhD; MBPsS; RNutr (Public Health)
Dr Anna Macready

Contact Details

Email:
a.l.macready@reading.ac.uk
Telephone:
+44 (0) 118 378 6290

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