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A new Rural Communication Working Group – University of Reading

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  • GIIDAE's Alumni Newsletter

    Summer Term - Topical News

A new Rural Communication Working Group

ruc - logo (resized)A new working group chaired by Dr Sarah Cardey, Director of the Graduate Institute of International Development, Agriculture and Economics (GIIDAE) at the University of Reading, and Rico Lie from Wageningen University, The Netherlands, has been formed to provide a platform for academic scholars and professionals working in the field of rural communication.

The Working Group on Rural Communication (WGRC) will be part of The International Association for Media and Communication Research (IAMCR) and will focus on a range of topics from the functioning of multi-stakeholder platforms, over rural radio and other ICTs (Information and communications technology), to agricultural extension services via farmer field school, SMS (Short Message) services or other channels to improving access to rural telecommunications infrastructure.

Dr Sarah Cardey commented on the nature of the research, saying: "A variety of communication challenges will be addressed which relate to the specific kind of communication and advisory services found in rural areas, the particular characteristics of rural communication infrastructures, and the nature of the content and information relevant for rural people. This includes: innovative methodologies and new technologies for rural communication and extension; interdisciplinary multi-stakeholder actions and social learning; innovation system approaches and knowledge brokering; monitoring and evaluation for learning and institutional change; research and transdisciplinary in rural communication for development theory and practice, and; mainstreaming communication in Female Farmers (resized)rural development policies."

(Female farmers computing climate risks based on historical time series graphs. Photo: Andree Nenkam (ICRISAT))

There are currently no other platforms within the international communication scholarship providing a space for such conversations with other academics and practitioner actors which engages them in rural communication discussions.

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