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  • Object number
    2009/68/18
  • Title
    Ogden's 'Picturesque Villages',
  • Collection
    Collecting 20th Century Rural Cultures
  • Creator
    Imperial Tobacco
  • Description
    This is a cigarette card for the 1936 Ogden's series 'Picturesque Villages'. It is the eighteenth card of 50 in the series, and shows a black and white image of Wherwell, Hampshire. It shows a country lane, with thatched cottages on the right side and a small group of people walking down the middle of the road. On the reverse is some text about the village, in particular the church and the history of the old abbey.
  • Physical description
    1 cigarette card: paper
  • Archival history
    Cigarette Card – ‘Picturesque Villages // A series of 50 // 18 // Wherwell, Hants. // Nearest Town: // Andover, about 4 miles. // Nearest Station: // Wherwell. // The village of Wherwell is pleasantly situated among the water meadows in the valley of the Test, famous for its trout, and contains some pic-turesque half-timbered and thatched cottages. There was an Abbey here before the Conquest, founded in 986 by Elfrida, widow of King Edgar, and medieval remains are to be found in the house known as the Priory, under which runs a tributary of the Test. The parish church was entirely rebuilt in the 19th century, but some old tombs have been incorporated in the walls of the churchyard. // Issued by // Ogden’s // Branch of the Imperial Tobacco Co (of Great Britain & Ireland), Ltd.’, MERL 'Handwritten accession' form (Museum of English Rural Life) – 'Set of 50 cigarette cards in the series 'Picturesque Villages' issued by Ogden's in 1936. // One village per card, with a b+w photo on the front and a description on the back. // See separate sheet for full list. // Issued by Ogden's, a branch of the Imperial Tobacco Co. Ltd. // Dimensions // Each card 6.8 x 3.6 cm. // Purchased as part of the Collecting 20thc Rural Culture project. // References // See www. cigarettecards.co.uk', Collecting 20thc Rural Culture blog [Thursday, 18 February 2010] – 'Ogden's 'Picturesque Villages' cigarette card set, 1936 // This is the first in Ogden's fifty card series of Picturesque Villages. They run in alphabetical order of county, though the subject here, Coleshill, is now administratively part of Wiltshire rather than Berkshire. // There may or may not be deeper significance in the uneven spread of subjects across the country. Dorset, Gloucestershire and Yorkshire, for example, have three cards each whereas Sussex, Leicestershire and Lincolnshire have none, and the north west is hardly represented at all. // Looking at them all, a composite picture of the 1930s picturesque village would include plenty of cottages in the local vernacular style, the church, a village green or perhaps a market square, and a riverside scene with bridge. And almost no traffic. // The full list of subjects is: // 1. Coleshill, Berks. // Chenies, Bucks // 3. Pampisford, Cambs // 4. Morfa Nevin, Carn. // 5. Mousehole, Cornwall // 6. Polperro, Cornwall // 7. Castleton, Derbys // 8. Broad Hembury, Devon // 9. Clovelly, Devon // 10. Cerne Abbas, Dorset // 11. Corde Castle, Dorset //12. Milton Abbas, Dorset // 13. Finchingfield, Essex // 14. Bourton-on-the-Hill, Gloucestershire // 15. Frampton-upon-Severn, Gloucestershire // 16. Lower Slaughter, Gloucestershire // 17. Nether Wallop, Hampshire // 18. Wherwell, Hants // 19. Godshill, IOW // 20. Weobley, Herefordshire // 21. Aldbury, Herts // 22. Westmill, Herts // 23. Hemingford Grey, Huntingdonshire // 24. Chilham, Kent // 25. Otford, Kent // 26. Norning, Norfolk // 27. Upwell, Cambs & Norfolk // 28. Collyweston, Northamptonshire // 29. Wicken, Northants // 30. Bamburgh, Northumberland // 31. Blanchland, Northumberland // 32. Wroxton, Oxon // 33. Empingham, Rutland // 34. Dunster, Somerset // 35. Selworthy, Som // 36. Cavendish, Suffolk // 37. Kersey, Suffolk // 38. Shere, Surrey // 39. Marlcliff, Warwicks // 40. Lowther, Westmorland // 41. Ashton Keynes, Wiltshire // 42. Castle Combe, Wiltshire // 43. Lacock, Wilts // 44. Steeple Ashton, Wilts // 45. Broadway, Worcs // 46. Elmley Castle, Worcs // 47. Bishop Burton, Yorks // 48. Runswick Bay, Yorkshire // 49. Staithes, Yorks // 50. West Tanfield, Yorkshire'
  • Production date
    1936 - 1936
  • Object name
    Cigarette card
  • Material
    Paper
  • Associated subject
    MARKETING AND SELLING : advertising and promotion
    Tobacco
    Smoking
  • Associated person/institution
    Ogden's Cigarettes
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