BSc Consumer Behaviour & Marketing

We live in a consumer-driven society where an in-depth knowledge and awareness of consumers and their motivations and behaviours is a key advantage in today's world. As buyers and users of tangible products and services, a deep understanding of this behaviour - and how consumers interact with their socio-economic and cultural environments to achieve their goals - underpins all marketing activities, service provision and policy formulation. It is vital to the profitability and success of any business venture, service provider, policy think-tank or trade organisation to understand the psychology of the consumer.

What will you study?

Year 1

Compulsory modules

Economics 1

Economics 2

Introduction to management

Introduction to marketing

Qualitative research methods

Quantitative methods 1

Cognition and learning

Social and applied psychology

Applied project (on consumer trends)

Career management skills

Optional modules

Options from a list drawn from across the University including but not limited to psychology, management, e-business, politics, philosophy, food science and the Institution-Wide Language Programme

Year 2

Compulsory modules

Consumer behaviour

Economics 3

Marketing management

Consumer research methods

Quantitative methods 2

Consumer research group project 1

Social psychology

Plus a choice of two modules from the following:

Applied psychology

Cognition 1

Cognition 3

Developmental psychology

Optional modules

Options from a list drawn from the School and across the University including but not limited to

psychology, internet marketing, business management, financial management and food retailing.

Year 3

Industrial placement year (NC58 only)

Final year

Compulsory modules

Contemporary issues in consumer behaviour

Marketing strategy

Advertising and branding

Consumer policy

Individual project

Consumer research group project 2

Optional modules

Options from a list drawn from across the University. In final year, students have the flexibility to 'pick and mix' to either develop their specialisation further, change focus and broaden their expertise or simply investigate other areas of interest