MSc Food Economics and Marketing

Full-time 12 months
Part-time 24 months

The food industry is one of the most important, dynamic and innovative sectors of the global economy. This  course is designed to provide a rigorous, stimulating and enjoyable training in applied economics and marketing, and in quantitative and qualitative research methodologies, and their application to the key challenges facing food businesses and policy makers world-wide.

Applicants will require an intermediate knowledge of micro-economics, but strong applicants with little or no prior training in economics may be admitted provided they attend the pre-sessional one month course in economics organised by the Graduate Institute in September.

Programme Content

You will take 100 credits in core modules:

  • Market and Trade Analysis
  • Advanced Marketing
  • Qualitative Research Methods
  • Consumer Behaviour and Food Marketing
  • Econometrics
  • Economics of International Food Markets
  • Marketing Research Methods
  • Research and Study Skills for Independant Learning
  • Policy Analysis
  • Advertising and Branding

A further 20 taught credits are selected from a wide range of modules and students prepare a dissertation on a relevant topic to be agreed with the course Director.

 

Fact file

More Information:
Visit the School of Agriculture, Policy and Development's website

Entry Requirements :

Applicants are normally required to have a good undergraduate honours degree (or equivalent from a University outside the UK). Applicants with other qualifications and at least two years of relevant work experience may also be eligible to apply.

Students may join immediately after their undergraduate degree, or after some yeard of employment to enhance career prospects by acquiring further skills.

 

Contact: Postgraduate Student Office

Email:

pgso@reading.ac.uk

 

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