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Business case studies – University of Reading

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Business case studies

Our research ranks in the top 20 in the UK, and we work with key partners and collaborators both here in the UK and internationally.

We seek to work in partnership with business, public and voluntary organisations, to create real impact and address your business challenges.

Barry Callebaut, Cocoa flavanols and eyesight

In a research collaboration with Barry Callebaut - the world leading supplier of high quality chocolate, Dr David Field demonstrated that a single dose of compounds in chocolate called cocoa flavanols, improved visual function in young and older adults two hours after consumption.

Whilst research is still ongoing, there is now interest in whether this might help in reducing falls in older adults, where poorer eyesight is associated with a higher risk off falls.

With the help of the University of Reading Press Team, our research was able to garner global press coverage and firmly place Barry Callebaut as a thought leader in the world of chocolate.

Public Health England, Change4Life 'Sugar Swaps' campaign

In partnership with Public Health England and Netmums, Dr Daniel Lamport developed a study to evaluate a new national Change4Life campaign, to encourage parents to cut down the amount of sugar their children consume by making one or more 'swaps' for alternative foods.

An evaluation study collecting dietary information from 50 families, showed that families were initially consuming 483g of sugar per day which reduced to 287g after two weeks of sugar swaps, a saving equivalent to 49 sugar cubes. Research is now continuing to see how long this behavioural change lasts for.

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